Congratulations! You’ve decided to write a blog post. Now what? What in the world should you write about? How long should it be? Do you have writer’s block already?! Here are six tips to release the blog author in you.
For over 60 years, social scientists have studied ways people can influence other’s attitudes and actions. How can you use the “science of persuasion” in social media? Let’s take a look at six shortcuts people use to make a decision and respond positively.
Social media can be entertaining, but it’s also the perfect venue for ranting about poor experiences. How your business responds to complaints on social media should not be taken lightly! One wrong move can cost you.
Take It from Applebee’s.
Recently, the company fired a waitress in St. Louis for publicly posting a customer’s receipt (you could clearly read the signature). Although this violated their corporate policy around customer privacy, people caught wind of the situation and did not approve of Applebee’s actions. The story went viral.
Are you using social media to engage with your audience? How do you express your brand image and messaging on social media sites like Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest? One of my favorite marketing bloggers, Heidi Cohen, explains how you can cultivate your brand on social media. In summary: Continue reading