For over 60 years, social scientists have studied ways people can influence other’s attitudes and actions. How can you use the “science of persuasion” in social media? Let’s take a look at six shortcuts people use to make a decision and respond positively.
Social media can be entertaining, but it’s also the perfect venue for ranting about poor experiences. How your business responds to complaints on social media should not be taken lightly! One wrong move can cost you.
Take It from Applebee’s.
Recently, the company fired a waitress in St. Louis for publicly posting a customer’s receipt (you could clearly read the signature). Although this violated their corporate policy around customer privacy, people caught wind of the situation and did not approve of Applebee’s actions. The story went viral.
Are you using social media to engage with your audience? How do you express your brand image and messaging on social media sites like Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest? One of my favorite marketing bloggers, Heidi Cohen, explains how you can cultivate your brand on social media. In summary: Continue reading
For an Instagram user (a.k.a. Instagrammers), it takes only three quick steps to share a moment in time:
- Snap a photo on your iPhone or Android device,
- Select a filter to make it look snazzy, and
- Simultaneously save and share it on social media.
By now you know that photos are the best way to engage Facebook fans. Typically photos are eye-catching, easy to consume and allow for quick response. Where do you find great images for your Facebook posts? What size should they be? How do you introduce them with text to maximize engagement? Continue reading