You’ve built your Facebook page. You’ve posted some content… Now, how many people are actually seeing your messages? What can you do to increase your chances of reaching more people and building your community?
Last year, a comScore study found that on average, only 16% of a Facebook page’s fans are reached by branded content even when a brand posts five out of seven days. The key to getting more visibility is to post items that get people interacting with them, since this increases the chance that the content will appear in more users’ news feeds.
I recently attended a webinar, “Understanding Facebook’s Engagement Algorithm,” where Wildfire Interactive and EdgeRank Checker presented their joint analysis of over 60,000 brand pages and one million posts, and provided tips on what types of content performed best. Here’s what I learned: Continue reading